Everett Comcast Arena

July 19, 2010 at 5:34 am Leave a comment

The Everett Comcast Arena is feeling some pain, according to a recent Herald article. Tourism and entertainment are discretionary household budget items as the article says. When earnings dip, spending on discretionary items dips. Revenues through May 2010 stood at $7.05 million, compared to a $17.35 million total annual revenue number for 2007. Click here to read the Herald story.

Click here to visit the Association of Convention Marketing Executive’s website. An observed trend in the past couple years is “an increase in larger cities stealing market share and opportunities for small cities.” What dos this say about competition among these facilities within Snohomish County and between Snohomish County facilities and those located elsewhere in the region and statewide?

Having done work in this industry in the past, I know that many new convention and entertainment facilities were built in large, medium and small cities in the past decade with the hope of attracting more conventions and events (business and entertainment). The economy has hurt these facilities in most states. Many of the smaller facilities have refocused their marketing efforts, trying to attract smaller local and regional shows, meetings and events just to fill space, but even these opportunities have dried up. Chances are things will not improve until the national economy really gets back on its feet, and even then we need a “job recovery” for the earnings needed to support ticket sales at these facilities and centers.

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Entry filed under: Everett Comcast Arena, Tourism and Entertainment. Tags: , , , .

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