Lead Metrics Used by St. Louis Regional Chamber and Growth Association

August 1, 2010 at 6:38 am Leave a comment

Campaign-specific measures and internal benchmarks include:

  • Net new jobs
  • Net new payroll
  • Net new capital investment
  • Prospect pipeline activity
  • Deal conversion rate
  • Network activity
  • Stakeholder satisfaction

Macroeconomic factors, which will be compared to U.S. averages and the performance of peer cities, will include:

  • Total job creation
  • Employment and population growth
  • Job creation rate
  • Educational levels
  • New business starts
  • Household and per capital income
  • Start-up capital
  • Research activity

Source: St. Louis Regional Chamber and Growth Association

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Entry filed under: Performance Metrics. Tags: , , , .

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